Multi Award Winner LAUREL JUDD, is a renown New Zealand knitwear designer and fibre artist working from her home studio in Taradale, Hawkes Bay.

What began for Laurel as a hobby in the seventies soon became a life long passion. No patterns necessary and with a passion for colour it wasn’t long before Laurel left the teaching profession and became a full time knitwear designer, creating special pieces for retail outlets and galleries.

Laurel’s garments are now available through her home retail studio and enquiries are most welcome.

Laurel’s enthusiasm and her teaching background led her to become a national and international Judge and Tutor in the fields of machine knitting, textile arts and design.

Proud to be New Zealand made

Laurel’s hobby and profound passion is entering Fashion and Fibre Awards, which gives her the impetus to explore new techniques and push boundaries. These attributes give her the drive to always go that little bit further in designing and creating something truly unique and special.


“most designers purchase fabric, design a garment and have it  manufactured –  but for me it is the total creative process as I not only design and make the garment myself but design and make the fabric as well! How lucky is that!”

Laurel just loves seeing a garment she has designed and spent months making, coming to life on the catwalk. She always creates the whole look and her entries have had considerable successes over the years.


Highlights of Laurel’s career include:

NZ WoolOn  Awards 2021

Phoenix Rising

Winner Accessories.
Phoenix Rising 2021

Chelsea flower show

Winner Avant Garde.
Chelsea Flower Show 2021

Loop de loop

Winner Handcrafted.
Loop de Loop 2021


Winner Techniques,
Supreme Award 2nd Runner Up
Tokyo 2021

World of Wearable Art

Laurel Judd WOW

Laurel has entered World of Wearable Art three times and been a finalist on each occasion.

With over 500 entries from 44 plus countries, to make the global stage feels like I have won the ultimate prize!

Little Scrubber 2010

Little Scrubber 2010

Serengetti 2016

Designer Knitwear

Lounge Lizard and his Babes 2018

Creative Fibre Awards

Supreme Winner
All Wrapped Up 2018

HB Award
Glide Time 2015

 Winner Contemporary Fashion Award
She 2015

Henty Natural Fibre Fashion Awards – Australia

Supreme winners

Fringe Benefits 2017

Etherial 2016

Australian Wool Fashion Awards

Supreme Winners 2013 – the first time the Award had gone out of Australia in its 35 year history.

Cut It Out

Big Bang Theory Australian Wool Fashion Awards Laurel Judd

Big Bang Theory

On The Prowl 2014

Vancouver Fashion Week

Laurel was invited to show at Vancouver Fashion week with other Award winning designers from around the world.

NZ WoolOn Awards

Mirror Image Laurel Judd

Winner Avant Garde
Mirror Image 2018

Hanging Gardens Laurel Judd

Winner Avant Garde
Hanging Gardens 2017

Winner Special Occasion
Barcelona 2018

I C Red NZ Wool On Awards 2010 Laurel Judd

Supreme Winner
I C Red 2010

Metallica 2009 NZ Wool On Awards Laurel Judd

Supreme Winner
Metallica 2009

Supreme Winner
Demi More 2006

Fashion in the Field

Avant Garde Winners

Shellebration Laurel Judd

Shellabration 2018

Cut It Out